I submitted two projects to their first book. My complimentary copy arrived yesterday. Here are some things I noticed:
There is absolutely nothing to assist beginners with woodworking tasks. There should have been articles that explained how critical it is that pieces are cut squarely and accurately. (Some projects do mention that boards must be "straight", but they are in the minority.)
There should have been some instructions on how to glue and clamp. In fact, many projects never mention the fact that clamps must be used when gluing -- they are not optional! I imagine that many people will use C-clamps without protecting the wood and will not be happy with the results!
The whole realm of joints is entirely omitted. Of course, many of the projects are simply nailed/screwed butt joints, even in situations where that is really a poor choice.
In situations where one can use any of several tools or techniques to accomplish a task, rarely are such options mentioned.
Projects are arranged by where they might be used, not by level of difficulty. At least the "firewood box" project that I submitted is clearly marked as a more difficult project (it is assembled with dovetails).
The photography is excellent. The expanded diagrams are excellent. The supplies lists are iffy. Most of the projects are assembled with nails and/or screws.
For women who are starting out in woodworking (and men, too!), I usually recommend Aime Frasier's book (the title escapes me, but it is commonly available). The Woodworking for Women series has a long way to go, and I still don't see why woodworking for women is any different from woodworking for men.